"Part of the reason is that logistics covers a broad area. Good leaders must be able to address executives at a boardroom level just as well as they talk to truck drivers and warehouse workers," Firth notes. "They also need intimate knowledge of the entire supply chain, because logistics professionals work across functions within the organization, with business units throughout the company, and with partners across the supply chain."
The most important element of logistic marketing concept is people. The logistics executive has to responsibility to the develop a culture for stellar performance for individuals in organizations. This can be done in several ways. First develop an enthusiasm for the business.
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